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Metaphoric criticism
Metaphoric criticism is one school of rhetorical analysis used in English and speech communication studies. Scholars employing metaphoric criticism analyze texts by locating metaphors within texts and evaluating those metaphors in an effort to better understand ways in which authors appeal to their audiences.
==Origins==
The term "metaphor" can be traced to the trope described by Aristotle in both his ''Rhetoric'' and ''Poetics'' as a comparison of two dissimilar objects or concepts in an effort to relate one to the other. James DeMille, in ''The Elements of Rhetoric'', defines metaphor as "an implied comparison between two things of unlike nature, for example, 'The colorful display was a magnet for anybody in the room.'"〔DeMille, James. (1878). "The Elements of Rhetoric." New York: Harper and Brothers.〕 Using DeMille’s example, a critic studying metaphor would explore how normally "display" and "magnet" are not considered synonyms. However, in using "magnet" as a metaphor, the above sentence implies that the "display" possess properties of a magnet and draws objects—or, in this case, people—in the room toward it.
In a broader sense, metaphoric criticism can illuminate the world in which we live by analyzing the language—and, in particular, the metaphors—that surround us. The notion that metaphors demonstrate worldviews originates in the work of Kenneth Burke and has been taken up further in the cognitive sciences, particularly by George Lakoff.
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